Real stories.
Hand-picked
creators.
Gen G Collective connects rising creators with ambitious brands and manages everything in between: matching, briefing, quality control and delivery of ad-ready video, with 12-month commercial usage rights included.
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Connect, then convert.
People scroll past ads, but stop for stories.
Every Gen G Collective brief is shaped by one idea: creating thoughtful, well-made content worth watching.
Feeling
We start with a scenario your customer already understands: the outfit panic, the skin flare-up, the hair nightmare.
Moment
We shape our briefs around relatable scenes, crafted from the creator's lived experiences.
Product
Your product becomes part of the story, naturally.
Discovery
The story resonates, without the usual ad fatigue.
You approve.
We handle the rest.
No sourcing, contracting or chasing individual creators. One team runs your production end to end.
- 1
Creator matching
We shortlist creators whose aesthetics and skills genuinely fit your brand.
- 2
Briefing
Story-first briefs written by us, so creators know the feeling, moment and message.
- 3
Quality control
Every video is reviewed by our team before it reaches you.
- 4
Delivery
Ad-ready files, one round of revisions, and 12-month commercial usage rights.
The Collective: curated, never crowded.
Rising creators with taste and talent, chosen one by one.
Hand-picked, never a marketplace
Every creator is personally reviewed for craft, tone and reliability. Our talent network stays small on purpose: you see a considered shortlist, not an endless roster.
Rigorous aesthetic matching
We match on visual language, voice and lived experience, so the creator feels like a natural part of your brand world.
Built for Social
Our creators think in hooks and pacing, and they understand the culture of the platforms your brand needs to show up on.
Agency-managed quality
Our team checks lighting, framing, audio, and brand guidelines before anything is delivered.
Your brand's starting point.
Packages start at £2,250 for a 3-video
Starter Campaign. Full package pricing is shared when we reply to your inquiry.
Starter
Test creator voice and hook angles before you commit to more.
- ✓Creator matching
- ✓Story-first briefing
- ✓Quality control
- ✓1 round of revisions
- ✓12-month commercial usage
Growth
Deepen your winning hooks across multiple creator styles.
- ✓Creator matching
- ✓Story-first briefing
- ✓Quality control
- ✓1 round of revisions
- ✓12-month commercial usage
- ✓Campaign-ready asset mix
Momentum
A comprehensive multi-creator asset library for scaling campaigns.
- ✓Creator matching
- ✓Story-first briefing
- ✓Quality control
- ✓1 round of revisions
- ✓12-month commercial usage
- ✓Campaign-ready asset mix
- ✓Priority production queue
Your brand's creative engine.
Dedicated 3-month creative partnerships with ongoing creative strategy, structured monthly content and creators who understand your brand.
Scale
A steady monthly flow of fresh creative for ongoing testing.
- ✓Dedicated 3-month partnership
- ✓Ongoing creative strategy
- ✓Monthly content calendar
- ✓A team that learns your brand
- ✓Priority production queue
Elite
More creators, more angles and more styles every month.
- ✓Dedicated 3-month partnership
- ✓Ongoing creative strategy
- ✓Monthly content calendar
- ✓A team that learns your brand
- ✓Priority production queue
- ✓Monthly performance review
Platinum
Our highest monthly volume of ad-ready video.
- ✓Dedicated 3-month partnership
- ✓Ongoing creative strategy
- ✓Monthly content calendar
- ✓A team that learns your brand
- ✓Priority production queue
- ✓Monthly performance review
- ✓VIP creator access
Let's find your people.
Share a few details about your brand. We'll reply with our package options and, for the right fit, a first draft of your creative brief. Prefer to talk? Tick the checkbox to request a 15-minute discovery call.
Make work you're proud of.
Spots in the Collective are limited. We keep the network small, so every content creator gets matched with opportunities that are aligned with their interests and talents.